Conversational messaging over social media
The pandemic has amplified the role of virtual communication for each of us making social media an integral part of our everyday lives. Brands, too, have reported a significant increase in customer engagement over social media.
But, as the sizes of businesses grow, the number of social media interactions in the form of feedbacks – both happy and otherwise, grievances, or even enquiries, grow and become tedious to address individually.
Today’s session focusses on how enterprises are using AI-powered bots to interact with customers in real-time over social media and improve brand image.