Who Are We?
Infra.Market is a technology-enabled building materials platform offering a diversified product portfolio, supported by our pan-India manufacturing infrastructure. Serving contractors, developers, and retailers in the real estate, construction, and infrastructure sectors, we operate as a multi-product building materials platform covering the entire project construction lifecycle. Our diverse portfolio spans structural products, finishing materials, lifestyle products, and other products and services, including concrete, aggregates, AAC blocks, steel, pipes and fittings, MDF, plywood, laminates, tiles, bath fittings, sanitaryware, fans, lights, electrical appliances, modular kitchens and wardrobes, designer hardware, and paints.
With 283+ manufacturing facilities, comprising 163 owned and 120 exclusive third-party manufacturing units across 22 states in India, we offer our products through a diversified, multi-channel distribution network covering both business-to-business (B2B) and business-to-retail (B2R) segments to maximize scale and customer reach. Our B2B channel, which primarily focuses on direct corporate sales, offers direct-to-site delivery, addressing the needs of our pan-India corporate customers across commercial and residential real estate, infrastructure, industrials, and other sectors. Our B2R channel caters to retail demand through our 17,256 retail touchpoints, including retail outlets, dealers, sub-dealers, and distributors. We ensure quality and timely deliveries while streamlining builders’ supply chains.
Aspiring to become a true house of brands, we operate a “house of brands” platform in the building materials industry through a combination of in-house and third-party brands. We offer building material products across categories through a range of brands such as Infra.Market, RDC, Shalimar Paints, Inicio, Amstrad, Robo, Ultrafine, Millennium, Emcer, Equiphunt, and IVAS.
Our Business Model
We have built a diversified portfolio of 11 brands across our product categories, enabling us to build customer loyalty and trust.
Our Strengths
Multi-product building materials platform catering to the entire project construction lifecycle;
Among the market leading platforms in India in key product categories with favourable macroeconomic trends;
Diversified portfolio of in-house building material brands enabling increased revenues;
In-house manufacturing capabilities with a combination of owned facilities and asset-light third-party facilities;
Multi-channel distribution network to maximize customer reach and brand visibility;
Ability to leverage technology to optimize supply chain and sales capabilities; and
Promoter-led management supported by an experienced leadership team and backed by marquee investors
Technology Developed In-House
Leveraging In-House Technology to Drive Project Success
House of Brands
We operate a “house of brands” platform in the building materials industry, bringing together both in-house and third-party brands. Our portfolio spans multiple product categories and includes brands such as Infra.Market, RDC, Shalimar Paints, Inicio, Amstrad, Robo, Ultrafine, Millenium, Emcer, Equiphunt, and IVAS. This diversified brand ecosystem sets us apart from competitors and helps build stronger customer loyalty and trust. We are also consciously focusing on increasing the share of in-house branded products, as we believe strong branding ensures consistency and predictability in quality, something that is often difficult to guarantee when sourcing materials from unorganized manufacturers.
#BuildingRevolutions
Welcome to Infra.Market, where we believe disruption is the key to Building Revolutions.
IM Nirmaan
Infra.Market Women Led First RMC Plant – Pune