Srinidhi NG
Being nominated for the People Manager's Award at Infra.Market reflects the resilience, adaptability, and leadership that I have poured into my profession. My career, which began in 2002 as a civil engineer, has always been driven by the belief that fostering a collaborative, growth-oriented workplace is key to success.
Born and raised in Bengaluru, I earned my BE in Civil Engineering from VTU University at Dayananda Sagar College of Engineering. With limited job opportunities that coincided with the recession of 2002, I took unpaid work at an interior company before securing a role of Site Engineer, which strengthened my technical foundation. To build a sustainable career, I pursued Construction Management at XIME-Bengaluru, leading to my placement at a reputed multinational conglomerate. There, I had to transition into Ready-Mix Concrete (RMC) sales-an unexpected shift; nevertheless, I took up the challenge. Moving to Delhi, I built client relationships in an unfamiliar market and set up an RMC plant in Faridabad in 2005, managing both sales and operations.
The 2008 financial crisis this time around left me jobless, but my expertise in RMC helped me bounce back as Operations Head for a Greenfield steel industry project in a reputed company, where I managed multiple RMC plants in Jharkhand. Returning to Bengaluru, I oversaw franchisee RMC plants that later expanded into AAC blocks, jointing mortar, and other allied products.
In 2020, I pursued my dream and co-founded an RMC business, but the pandemic forced its closure soon after. At this turning point, my former mentor, Anil Kulkarni, then leading Infra.Market's RMC division, brought me on board. Infra.Market stood apart with its rapid growth, vision, and disruptive approach to the industry.
Joining in July 2021, my mandate was clear-build a high-performance team and drive expansion. I led the setup of lean start-up RMC plants based on the Build-Measure-Learn cycle, ensuring continuous innovation and scalability. In just three years, we established 20 RMC plants in Bengaluru, achieving a monthly volume of nearly 1 lakh cubic meters. Our success was driven by market intelligence, customer-centric solutions, and operational efficiency.
From unpaid work to leading large-scale operations, my journey is defined by adaptability, resilience, and continuous learning.
Now, as Regional Head - RMC Sales & Operations, I remain committed to growth. Having completed an MBA in Marketing, I am now pursuing a Doctorate in Business Administration. I am deeply grateful to my mentors Anil Kulkarni, Pralhad Mujumdar & B.N. Reddy, whose guidance has been invaluable.
Infra.Market is more than just another milestone; it's where my vision and expertise align with a larger mission. Success isn't just about reaching the destination, it's about embracing every challenge along the way.
